Keel Farms - “Tastes Like Home”
360° Campaign Work
This project was developed for a real-world client, Keel Farms, and culminated in a formal pitch to a panel of their marketing professionals. I had the opportunity to visit the farm, explore its operations firsthand, and immerse myself in the brand’s story through on-site experiences. This hands-on approach provided valuable insight into Keel Farms’ culture, products, and audience, which shaped our campaign strategy. As part of the process, my team and I produced our own advertisement for the brand, blending creative storytelling with the farm’s authentic, community-driven identity.
Campaign Overview
Position Keel Farms as the go-to destination for women ages 25–55 and their spouses, offering wine, dining, tours, and events in a welcoming farm-to-table setting. The campaign combines social media, on-site promotions, and community engagement to build brand awareness, trust, and education across target audiences.
