Social Media Campaign Work

This social media campaign proposal was designed to position Sukha Club as Tampa’s premier destination for elevated wellness, performance, and mindfulness. The project's scope centered on developing a cohesive brand identity across digital platforms through content pillars, videography style, tone of voice, and visual design. The primary goals were to strengthen Sukha’s reputation as an exclusive community for elite professionals and athletes, expand its reach through aspirational storytelling, and deepen member loyalty by emphasizing mindfulness as much as performance. By combining inspiring yet informative language with premium visuals and authentic storytelling, the campaign aims to cultivate stronger engagement, generate shareable content, and reposition Sukha as not just a private training facility, but as a lifestyle brand rooted in discipline, calm, and connection.