Northgrove Outdoor Design

Freelance Branding Work

This project aimed to create a fresh, modern brand identity for Northgrove Outdoor Design, formerly known as Barrington Services. The rebrand was designed to move away from a location-specific name and position the company as a premium provider of landscape design services, appealing to high-end, eco-conscious clients. The goal was to create a timeless brand that could scale beyond its original market while reflecting the owner’s deep expertise in plant health and designing outdoor spaces.

I went with a clean, geometric wordmark in all caps to give the brand a sense of professionalism. The dark green color palette ties it back to nature and the trust the client wanted to inspire. For the icon, I kept it simple but unique, something that would look just as good on a sign out front as it would on a hat or social media profile.

The outcome is a versatile brand system that communicates design expertise, plant knowledge, and an elevated sense of style. This helps Northgrove stand out in a crowded landscaping market while moving far beyond the limitations of its original name.

View the full branding deck here

I presented the client with three distinct brand concepts, each tailored to reflect his vision and target audience in a different way. After reviewing the options, he ultimately chose Northgrove Outdoor Design. Check out the other brand designs in the full branding deck above.